Today, the focus of governments, industries, and consumers has significantly shifted from traditional Products to the Development of eco-friendly alternatives. Green Product Development is becoming essential for the survival of manufacturing businesses in most markets. In addition, with growing environmental concern, companies are actively competing in Green economic Development. Therefore, this paper aims to estimate New Green Product Development according to the dynamic capability theory. The current research is based on the paradigm of meta-positivism and utilizes a quantitative approach. Dynamic capability theory and structural equation modeling via M-plus software programs were used to analyze the statistical population consisting of CEOs and senior managers of 57 companies in Iranian dairy industry. The sample size was calculated using Cohen’s formula, and the questionnaire was provided to the sample members via email and social networks. The questionnaire’s reliability was confirmed using factor loadings, Cronbach’s alpha, and composite reliability. Also, its validity was evaluated using the AVE criterion. Researchers in this study were able to predict a high proportion of New Green Product Development behavior using research variables. This shows that the exogenous variables used in the conceptual model were chosen correctly. The results underscore the negative impact of Green technology turbulence and the positive effect of Green Product innovation, Green entrepreneurial orientation, Green transformational leadership, and Green competitive advantage on New Green Product Development. Additionally, the findings highlight the moderating effects of Green dynamic capability in improving New Green Product Development. The impact of exogenous research variables on New Green Product Development has been investigated in previous studies. However, there is a lack of studies on the moderating role of Green dynamic capability in this impact. This study aims to fill the empirical gap in the literature by demonstrating that business dynamic capability effectively guides Green Product innovation and supports a Green entrepreneurship orientation, which improves the success of developing New Green Products. Furthermore, by utilizing various theories as basic concepts, this research provides valuable theoretical and practical contributions, concepts, and recommendations for managers of dairy industry companies. Finally, our sample is collected from companies active in dairy industry and is limited to Iran.

The purpose of this study is surveying the interactive influence of strategic orientation, culture and New Product Development capability on New Product Development performance of companies accepted in Tehran stock exchange. This research is applied In terms of the goal and descriptive-survey in terms of data gathering method. The population of this study consists of companies in the stock exchange. The sampling method is quota stratified random. According to share of each industry, in total, 167 questionnaires were collected from companies. To test the hypotheses, we used structural equation modeling with Lisrel 8. 53. The results showed that strategic orientation, culture and the New Product Development capability influence on New Products Development performance. The impact of strategic orientation is more. New Product Development capability has the second influence and culture has the third influence on New Product Development performance. The results also showed that the strategic orientation and New Product Development capability impact on organizational culture.

In order to achieve a successful New Product, and certainly the successful implementation of a New Product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the Development of New Products. New Product Development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature which in this paper are briefing them. This review highlights the NPD Models and process, from concept to consumer, and aim to find the consist gap of different NPD’s models in order for a company to succeed and use New Products as a source for Competitive advantage.

Customer involvement in New Product Development enables some companies to identify complex and dynamic environments and adjust themselves with them by receiving information and knowledge from the customers. For an industrial firm to be successful within the market, it is essential to focus on improving the capability of developing New Products. The purpose of this study is to examining the role of customer involvement in New Product Development. The conceptual model and the research hypotheses have been determined according to a literature review of this realm. In this study, sampling is judgmental done of managers, suppliers, sellers and customers in Yazd tile industries. The data are collected using a questionnaire, and data analysis serves to evaluate the hypothesis through structural equation modeling (SEM) and the method of Partial Least Squares (PLS). The results reveal that the relationship between customer involvement and New Product Development is positive and significant. Also, through the hypothesis, this relationship is held corresponding to the mediator variable of New Product performance, which shows that the impact of customer involvement on New Product Development is positive and significant.

Background and Objective: Today, organizations have to accept environmental responsibilities in providing Products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote moral and social values in their organization and at the same time be able to ensure the economic and financial success of their enterprise. The purpose of this study is to investigate the effect of organizational factors and mediating effects of the success of the New Green Product on the financial performance of nanotechnology organizations in the country. Accordingly, senior managers, sales managers and employees of manufacturing companies active in the nanotechnology industry are considered as the statistical community. Methodology: The research method was analytical in nature and 150 samples were collected through sampling of respondents in the 8th International Exhibition of Nanotechnology Industries. To collect the data, a questionnaire was used to determine its validity and reliability. Validity included content validity and construct validity. Content validity was verified based on the opinions of supervisors and consultants as well as a number of management experts. Confirmatory factor analysis was used for construct validity. Also, a prototype was used for the reliability of the questionnaire and Cronbach's alpha coefficient was calculated and more than 0. 7 was obtained for all variables. Data were also analyzed by structural equation modeling using PLS software. Findings: The collected experimental data confirms all research hypotheses. Also, as is clear in the conceptual model of the research, organizational factors directly affect the Development of a New Green Product and indirectly affect the financial performance of organizations. In fact, the success of the New Green Product will lead to the economic success of nanotechnology companies. Discussion and conclusion: Findings suggest that organizational factors include environmental commitment, environmental benchmarking, cross-functional integration and R & D strength has a positive impact on the success of Green New Product. Also, the performance of Green Product innovation has a positive impact on financial performance of nanotechnology companies.

The scope of technologies such as the Internet of Things has caused a large amount of data to be produced by humans and machines. In addition, the Development of virtual space and Internet users also provides a platform so that the needs and opinions of customers and users of Products and services can be easily recorded and exploited. This data is an opportunity to design Products, services and systems in a data-oriented manner. The Product design and Development period behind the closed doors of the companies' research and Development unit has ended. Companies must survive in the current turbulent era, take advantage of the knowledge available in the surrounding world, move towards open innovation, and create shared value. The customers and final consumers are the most important part of the value chain of any business, and one of the most important sources of information among them is their preferences and reviews. These resources are generally uploaded and stored on the Internet, online shopping and selling sites, social media, and other similar databases. Accordingly, it will be vital to use the reviews and experiences of customers in the process of developing New Products. Considering the importance of this issue, this research has used bibliometric and systematic literature review.